I’m a designer, driven by accessibility, sustainability, & fun.
I have extensive experience in UX and Branding, with a passion for researched, human-focussed, and creative solutions, that provide a sustained ROI.
I’m a Cambridge (UK) based designer, with over 8 years of experience working alongside exciting startups and scale ups, as well as within the brand team of a high-growth SAAS business.
Following university, I founded my own design studio in 2017, and have extensive experience of self-lead UX design, administration, and stakeholder management.
I’ve since worked for well over two years in the Brand team of an international software business. There, I learned how to innovate new designs and campaigns, following brand fundamentals, as well as leading the redesign of a blogging platform with thousands of daily sessions.
I’m passionate about crafting solutions of the highest quality, in a way that’s researched, creative, accessible, and future-focussed.
Key software
-
Figma
-
WordPress
-
Photoshop
-
Illustrator
-
Trello
-
Canva
What I do:
UX Design
Creating considered, user focussed, & responsive designs for screen. I follow UX/UI principles and a proven, evidence-based process that sets businesses apart and targets sustained conversions.
Graphic and Brand
Crafting high quality and consistent designs and branding, from concept to launch. This covers colours, typography, logos, and their implementation alongside a cohesive set of print and digital guidelines.
Production
Project managing projects on behalf of clients; ensuring that goals and timelines are met, and stakeholders are effectively cared for. This is pperhaps the most important aspect of day-to-day business.
Portfolio highlights
Explore some of the projects which I’m most proud of. I can’t show everything here; for any industry-specific examples, please get in touch!
Bourn Council
Design. Development. Ongoing Management. WCAG 2.1 Consultancy.
West London Chambers of Commerce
Ideation. Wireframing. UX & Design. Ongoing Consultancy
Simple Talk
UX, Project Management, Print design, Collaboration
Redgate
Digital Designer
The Digital Wardrobe
Mobile design. UX. UI. Discovery. Ideation. Prototyping.
Richardson Tree Surgery
Ideation. UX & Design. SEO. Logo. Print Design. Ongoing Consultancy.
I’m passionate about unique, sustainable, and accessible creations
My design principles
Researched & Considered
Having studied the industry and its best practices at university, and then founding my own studio, I’m aware of how vital the processes of research, analysis, and study are, both as a part of the creative process, and for setting targets for success. This is the best way to find a unique angle for success.
Sustainable
Ensuring that websites meet their social, environmental, and financial potential. I do this by maximising the ROI for clients, following principles of low-carbon digital design, and actively seeking clients and projects that have similar priorities.
Stylishly accessible
As a wheelchair user myself, i’m keen to ensure any website is stylish, as well as accessible. I do this by studying WCAG 2.2 guidelines, carefully considering UX, and advocating for inclusivity through the design process.
